Sunday, November 15, 2009

Ideal's Marketing Approach

Welcome to our first blog posting, my name is Brian Jensen. I’m the VP of Marketing for Ideal Financial Solutions. The intent of our blog is to post information about ongoing strategies that help as many Americans eliminate non-asset building debt & repair credit scores from the latest U.S. financial tsunami. As a public company, IFSL – is NOT allowed to answer investor questions in any forum, so please reframe from asking specific questions like “how are the Q4 numbers looking?” – our standard answer will always be the same, which is “we can’t legally answer that question”.

With that being said I would like to talk about Ideal’s marketing approach. With a computer in the majority of U.S. households, and over half the nation already on broadband, people prefer to access their information online, most frequently through search engine such Google, Yahoo & Bing. In order to compete for this traffic, Ideal Financial Solutions spends good resources to obtain solid SEO (search engine optimization) results & maintain affordable PPC (pay-per-click) campaigns.

Online competition is tough, and not to be underestimated. With our new corporate website completed, we are now engaged in aggressive link-building campaigns to obtain specific keywords for organic listings. We’ve also spent a great deal of time focusing on our landing pages for PPC campaigns, with newly added video testimonials to maintain healthy PPC conversions and stave off hungry PPC competition. The Kelsey Group reported in June of 2008 that the U.S. online video market is expected to grow between $4 billion to $7 billion by 2012. The growth in the Small and Medium Business (SMB) category is expected to grow at a staggering annual compounding rate of 167.8% per year, growing from $10.9 million in 2007 to $1.5 billion in 2012. These statistics confirm that Ideal’s video production efforts are money well spent, as our competitors will be quickly implementing video testimonials.

Thank you for reading our blog and we look forward to posting in the near future. Thanks! Brian Jensen